"Beggin'" is the title of a song composed by Bob Gaudio and Peggy Farina and popularized by The Four Seasons in 1967. In 2007, the song received new popularity when it was remixed by the French DJ Pilooski and then covered by the Norwegian hip-hop band Madcon. It has since been used as the main theme of a major ad campaign from adidas, celebrating its 60th anniversary.